AFarmers
The parent brand
"Attain knowledge & grow profits." The organisation behind the community, the media work and the corporate services.
About AFarmers
One farmer community, three names
AFarmers is a Kenyan farming organisation built around one farmer community. Under the AFarmers name sit the Africa Farmers Club - where farmers connect and learn - and AFarmers Media - the shows that carry farming knowledge to a mass audience - alongside services for the businesses and organisations that work with farmers.
Africa Farmers Club
The community
A farmer-owned, farmer-led community where members ask questions, share what works and meet at visits and clinics.
AFarmers Media
The media arm
"Connect, Learn & Grow." Farming shows and channels that carry practical knowledge to a mass audience.
Vision
Improve African farmers' livelihood and contribute to food security all over Africa.
Mission
Empower farmers by helping them connect, learn and grow profits.
Where it began
A farm, a lost sale, and a community
The organisation grew out of a working farm at Athi River, Machakos County. When a buyer walked away from an order at harvest, founder Noah Nasiali was left with 75,000 cabbages and nowhere to sell them. Looking for buyers meant looking for other farmers - and the questions farmers asked each other became a Facebook group, the Africa Farmers Club, and eventually AFarmers.
See the full timelineFounder
Noah Nasiali
Founder
Noah moved from a career in technology into farming and founded the Africa Farmers Club community. He has more than 15 years of agricultural experience and has spoken about smallholder supply chains at GLF Nairobi.
In the media
Where the story has been told
- Facebook newsroom - Growing a Farming Community Across Africa (2020)
- Food Tank - Feature on the Africa Farmers Club founder (2019)
- Global Landscapes Forum - GLF Nairobi 2023 speaker - smallholder supply chains (2023)
- Devex - Organisation profile - Africa Farmers Club (AFFAC) (listed)
Links and logos are added only with each outlet's permission.
Recognition
Awards and mentions
- AgriFin Awards 2021 Recognition for AFarmers' work with smallholder farmers.
- Machakos ASK Show award To confirm Award for tomato and watermelon exhibits at the Machakos Agricultural Society of Kenya show.
- IDEO recognition To confirm Recognition linked to farmer-centred design work.
- Media award 2021 A media-sector award mentioned on the timeline.
Award details are being confirmed with organisers; certificates will back each listing.